Your hair brand. Your rules. Your independence.
The step-by-step method to build a premium Raw Hair brand in your own name: find the right factory, set prices that leave a real margin, and sell with confidence. Even if you are starting from scratch.
One-time payment · Lifetime accessPay in full or in interest-free installments with Klarna · Lifetime access
Launch my brand14-day money-back guaranteeSecure payment by Stripe
- 9 modules, 39 video lessons — from the hair market to running your business
- Graded interactive exercises to take action after every lesson
- Your brand file, built as you complete the exercises and exportable as a PDF
- 7 tools included — calculators, terms and contract generators, supplier directory
- Lifetime access and updates included
You have the drive. You’re missing the map.
Raw Hair is a beautiful market, but an opaque one. What stops most women isn’t talent: it’s the lack of a method.
Too much noise, no certainty
One tutorial says yes, another says no. You spend your evenings searching and you’re no further ahead.
The fear of being scammed
“Raw” hair that isn’t raw, resellers posing as factories, deposits that vanish. One bad order can stop everything.
Blurry numbers
Customs, taxes, margins: you don’t know what a bundle really costs you, or what to sell it for without losing money.
A dream on hold
Your brand already exists in your head: the name, the packaging, your customers. You’re missing the plan to make it real.
From dream to your brand
Today
- You pick suppliers at random and cross your fingers
- You can’t tell Raw, Virgin and Remy hair apart
- You don’t know the true cost of an imported order
- You keep postponing your launch, for lack of a clear plan
After the course
- You can spot a real factory, audit it and test it before you pay
- You recognize real Raw Hair and test it yourself, at home
- You know your cost price to the cent and set your prices with confidence
- You have a brand, a ready store and a plan to make it known
9 modules. One goal: your brand.
From your first supplier to your first sale, every module brings you closer to launch. 39 video lessons, course notes and graded exercises. Lessons are taught in French.
1Module 1 — Foundations and Market ResearchUnderstand your market and choose your ideal customer · 3 lessons, on camera
- Understanding the hair industry
- Defining your ideal customer
- Competitor analysis
2Module 2 — Product ExpertiseBecome the one who can spot real Raw Hair · 5 lessons
- The science of raw hair
- Raw Hair geography
- The texture guide
- At-home quality tests
- Ethics and transparency
3Module 3 — Sourcing and NegotiationFind the right factory, and avoid the others · 6 lessons
- Finding real factories
- Negotiation script
- Supplier audit
- Managing samples
- 30-day test protocol
- Backup supplier list
4Module 4 — Legal Structure and LogisticsYour legal status, customs and logistics, made simple · 3 lessons
- Choosing a legal structure
- Importing and customs
- 3PL logistics
5Module 5 — Product Creation and CustomizationProducts that stand out · 3 lessons
- The art of lace
- Professional customization
- Customer care guide
6Module 6 — Building Your BrandA luxury brand, even on a small budget · 3 lessons, on camera
- Luxury branding
- The perfect packaging
- Smartphone photo shoot
7Module 7 — Online StoreYour online store, ready to sell · 3 lessons
- Setting up Shopify
- Payment systems
- Inventory and shipping
8Module 8 — Marketing and Social MediaGet known: content, influencers, ads · 7 lessons
- Organic content strategy
- Working with influencers
- TikTok and Reels strategy
- Finding hairstylists
- Facebook and Instagram ads
- Conversion rate optimization
- Automated email marketing
9Module 9 — Towards Financial IndependenceManage, delegate and work out your freedom threshold · 6 lessons, on camera
- Calculating profitability
- Luxury customer service
- Automation
- Cash flow management
- Delegation
- Freedom threshold
Not just videos. A workshop to build your brand.
Every lesson ends with a concrete action. Everything you produce is saved, and becomes your launch plan.
Graded exercises
You know right away whether you’ve understood, with an explanation for every answer.
A clear path
Short lessons and visible progress: you always know what comes next.
Your numbers, finally clear
Purchase cost, selling price, net margin: the calculator does the math with you.
Your brand file builds itself
Vision, ideal customer, suppliers, prices: exercise after exercise, your answers become a real business plan, exportable as a PDF for your banker or accountant.
Platform previews, demo account. Some figures are intentionally blurred. Course content is in French.
How much would it take for you to be free?
It’s the last lesson, and maybe the most important one. You set the number that really matters: what your brand needs to bring in each month to cover your life. Then you build the plan to get closer to it, step by step.
This is not an income promise: it’s a clear goal, worked out with your own numbers.
- 1What your life needsYour monthly expenses, savings and plans
- 2What one sale leaves youYour net margin, product by product
- 3Your freedom thresholdThe number of sales per month that makes your brand viable
7 tools to move faster
What would take weeks on your own takes minutes: they calculate, draft and save with you.
Supplier directory
Supplier directory: search, favourites and sourcing tracking, from first contact to approval.
Blacklist directory
Scams to know about and a tool to assess a supplier’s risk before you pay.
Terms of sale templates
Generate your terms of sale and legal notice from a form, ready to paste into Shopify.
Contract templates
Generate your contracts with influencers and partner hairstylists, ready to sign.
Price and margin calculator
Work out your selling prices, net margin and break-even point, product by product.
Margin and customs calculator
Work out the true cost of an imported order: duty, VAT, shipping and cost per item.
Premium Shopify template
The step-by-step checklist to launch your Shopify store, plus the Deena theme to install.
The price of one mistake avoided
In the course example, an order of 10 bundles costs about €876 once shipped and cleared through customs. Learning to choose the right supplier costs less than one failed order.
Raw Hair Independence
Everything to launch your brand, lifetime access
One-time payment · Lifetime accessPay in full or in interest-free installments with Klarna · Lifetime access
- 9 modules, 39 video lessons with course notes
- Graded interactive exercises
- Brand file exportable as a PDF
- 7 tools: calculators, generators, directory
- Lifetime access and updates included
- 14-day money-back guarantee
Secure payment by Stripe. Your login arrives by email right after payment. Lessons are taught in French. Terms of sale
14 days to make up your mind
Go through the lessons, do the exercises. If it isn’t for you, email support@deena-academy.com within 14 days and we’ll refund you in full, no justification needed. Details are in our terms of sale.
Naomi Moreno
Founder of Deena Academy · 10 years in hair
Naomi spent ten years in the hair industry. Ten years learning what tutorials don’t tell you: how to recognize real raw hair, choose a reliable supplier, set a fair price and build a brand customers keep coming back to.
She created Deena Academy with one conviction: entrepreneurship is one of the most powerful ways for a woman to rise. But a course alone isn’t enough. So she built a complete ecosystem: the method, the tools, the legal templates, the supplier directory and the coaching, so that no woman has to start alone.
“I don’t sell a dream. I give you the map, the tools and the path. The rest is yours to write.”
Why we created this course
Because too many women have the taste, the network and the drive to launch their own hair brand, and give up after one bad order or months of contradictory research.
Deena Academy exists to change that: to give you the method, the tools and the reliable benchmarks nobody shares, so you can build a brand you’re proud of, at your own pace.
No magic shortcut, no income promises. Real substance: negotiation scripts, test protocols, calculators and a brand file that grows with you.
Everything you need to know
Will I make money with my brand?
No honest person can promise you that: it depends on your work, your market and your budget. What the course gives you is the method to avoid costly mistakes, prices calculated to leave a margin, and a clear plan. The rest is yours to write.
What language is the course in?
The lessons, exercises and tools are in French. The platform interface (menus, navigation, account) is available in English.
Does it apply outside France?
Sourcing, quality testing, branding, store building and marketing apply everywhere. The legal-structure and customs lessons are based on French and European Union rules: if you sell from another country, check your local rules.
What exactly is Raw Hair?
Unprocessed human hair that has never been chemically treated (no acid, no strong steam, no colouring), with its cuticles intact and aligned in the same direction. It is the high end of hair extensions. Module 2 teaches you to recognize and test it yourself.
What budget do I need to start?
It depends on your starting stock and your brand choices. In the fictional example used in the course, 10 bundles bought at $85 each come to about €876 once shipped and cleared through customs in France, before packaging, store and photos. The Margin and Customs calculator lets you price your own project before investing.
I have no experience. Is this for me?
Yes. The course starts from zero: understanding the market, choosing and testing a supplier, creating your brand, opening your store, then growing it. Every step is guided by exercises.
How long does it take?
Lessons are short and you go at your own pace. Add the time for exercises and your own steps (samples, store). Business results depend on your work, your market and your budget: they are not guaranteed.
How long do I have access?
For life: you pay once and keep access to all the content and its updates for as long as the platform operates (see the terms of sale).
How does payment work?
$547 (VAT included) by card via Stripe, in one paymentin one payment or in interest-free installments with Klarna (subject to Klarna approval). Your login arrives by email right after payment.
What if the course isn’t right for me?
You have 14 days after your purchase to request a full refund at support@deena-academy.com, no justification needed.
25 checks before paying a supplier
The list to keep in front of you before your first order, taken from modules 2 and 3 of the course. In English.
- Spot a reseller posing as a factory
- The documents and questions to ask for
- The video audit and the 4 tests to run on your samples
On its way!
Check your inbox (and spam folder): the checklist arrives within a few minutes.
Your brand deserves to see the light of day.
One payment of $547, lifetime access, 14 days to change your mind.
Launch my brand