The step-by-step method to source, sell and scale a premium raw hair business — even if you're starting from scratch.
14-day money-back guarantee
If you recognize yourself in any of these situations, this course is for you.
Choosing a supplier, building a website, setting prices... You're overwhelmed by contradictory information online.
Suppliers selling fake "raw" hair, resellers disguised as factories... You don't know who to trust.
Customs, taxes, margins, break-even... You don't know if your business will be profitable or how much to invest.
You know Raw Hair is a booming market but you don't have the network or knowledge to get started.
The transformation
The program
42 videos, course sheets, exercises and templates. Everything included.
Bonuses
Estimated total value: $385 — included for free.
3 to 5 verified suppliers with country, specialty and price range.
Factories to avoid at all costs, with proof and red flags.
Ready-to-use terms and conditions for the hair industry.
Contracts for influencer and stylist partnerships.
Excel file: enter your purchase price, get your optimal selling price.
Simulate your imports: CIF, duties, taxes, break-even by volume.
Store structure optimized for hair sales.
Launch pricing
The course pays for itself with your first sale.
Secure payment via Stripe. Instant access after payment.
You have 14 days to test the course. If you're not convinced it's the best investment you've made for your business, we'll refund you in full. No questions asked. We take the risk for you.
Testimonials
"I launched my brand 3 weeks after finishing the course. First sale at $500 in the first month. The course paid for itself immediately."
Brand founder, Paris
"The sourcing module saved me hundreds of dollars. I knew exactly what to say to suppliers and which tests to run. No more scams."
Career changer, Lyon
"The bonuses alone are worth the price. The margin calculator opened my eyes to my real costs. Today I sell with 60% margins."
Entrepreneur, Brussels
Deena Academy
Deena Academy was born from a simple observation: too many women want to start in Raw Hair but find themselves alone facing an opaque market, unreliable suppliers and zero serious training.
Our mission: give you all the keys — knowledge, tools, network — so you can build your hair business with confidence, depending on no one.
Every module is designed as an action plan. No empty theory: word-for-word negotiation scripts, ready-to-use calculators, and step-by-step checklists.
Frequently asked questions
Raw Hair is 100% unprocessed human hair, never chemically treated, with intact and aligned cuticles. It's the most premium segment of the extensions market — and the most profitable.
Between $1,500 and $3,000 for a first stock (10-20 bundles) + branding. The course shows you how to optimize this investment. With 55-65% margins, you break even in 3-5 sales.
Absolutely. The course is designed for beginners. We start from zero: understanding the market, finding reliable suppliers, creating your brand, opening your store. Every step is guided.
If you follow the program seriously, you can have your online store in 4-6 weeks and your first sales the month after. Some students made their first sale during the course.
Forever. You pay once and get access to all content + future updates, with no time limit. Learn at your own pace.
Payment is a one-time charge ($547) via Stripe, the world's most secure payment platform. You receive access by email within 5 minutes of purchase. Credit card accepted.
You get a 14-day money-back guarantee. If the course doesn't meet your expectations, we refund you in full, no conditions.
$547 today. Your own business forever.
Join the courseSecure payment via Stripe · Instant access · 14-day guarantee